Submitted by NASCAR Ranting and Raving Blog
Here is an interesting press release I got today;
It’s an age-old question. What do you get mom for Mother’s Day? For most, a card or some flowers will do. But for some, it becomes more of a challenge to figure out the perfect gift—to find one that she’ll truly appreciate.
But here’s something to consider if you’re looking for last-minute shopping ideas. It may surprise you to know that currently, women make up a significant portion of NASCAR fans and are flocking to the sport more than any other demographic, according to a NASCAR spokesman.
He added, “According to a pair of recent surveys, of NASCAR’s 75 million fans 40 percent are women. For every two new NASCAR fans, one of them is a woman and 68 percent of those women say they’re only going to become bigger NASCAR fans. And according to Nielsen, women are more likely to flip over to a NASCAR race than any sport outside of football.”
With these kinds of demographics, it’s no wonder that NASCAR-related are looking for ways to bring more women into the fold. A great example of this is the Wave the Green Flag contest sponsored by Dodge Motorsports.
According to a spokesperson from Dodge, it’s a great opportunity to solve that Mother’s Day gift dilemma. He said, “Dodge is looking for the best NASCAR mom to wave the Green Flag at the Darlington Race on May 10, 2008—Mother’s Day Weekend.”
He continued, “Here’s how it works: NASCAR fans simply visit www.dodgeboysracing.com and enter the Wave the Green Flag contest. Fans simply fill out the required information—including a 100-words-or-fewer essay on why their mother should be declared the best NASCAR mom—and click on the Submit button. If they win, their mother (and three guests) will receive an all-expense-paid travel package to the Dodge Challenger 500 NASCAR Sprint Cup race at Darlington Raceway over Mother’s Day weekend and mom will wave the green flag to start the race. It’s a great gift for any NASCAR mom.”
Now that your Mother’s Day shopping problem is solved, you can move on to Father’s Day. Maybe he’d like a nice NASCAR tie.
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