Submitted by NASCAR Ranting and Raving Blog

I like it, as it is simply stated and apparently that was their goal:

“The logo is simple yet extremely effective in delivering a completely new look to the branding of the series,” said Steve Phelps, NASCAR’s chief marketing officer. “It’s good to be able to place a ‘face’ to a name now.”

“Nationwide is pleased to be able share the new NASCAR Nationwide Series logo today,” said James Lyski, Chief Marketing Officer for Nationwide. “Over the next several years Nationwide intends to make this series the finest entertainment experience in racing.” - nationwide.com

For more on this go to the above Nationwide link. There is also a Carl Edwards video there talking about Nationwide and it’s sponsorship of the Grand National division of NASCAR.

Photo Credit: nationwide.com